About the Company
Galaxy Sivtek Pvt. Ltd. is a leading manufacturer and exporter of industrial sieving and filtration equipment. Headquartered in Vadodara, Gujarat, India, the company specializes in designing, developing, and commissioning high-performance Vibro sifters, separators, and self-cleaning filters. Galaxy Sivtek serves over 800 brands across more than 12 industries, including food processing, pharmaceuticals, paper & pulp, and minerals & metals. With a presence in over 100 countries, the company has successfully completed over 10,000 projects, providing customized sieving and filtration solutions to meet diverse industrial needs.
Industry: Industrial Machinery Manufacturing
Headquarter: Vadodara, Gujarat, India
Other locations: Noida, Coimbatore, Navi Mumbai, Howrah, Hyderabad
Problem Statement
Galaxy Sivtek aimed to strengthen its market presence, optimize team performance, and achieve significant growth, facing challenges in brand positioning, sales skill gaps, and internal process alignment.
- The brand’s positioning needed greater alignment with its innovation and global footprint to stand out in a competitive market.
- The sales team required advanced skills to confidently represent the company at international platforms and engage global clients effectively.
- Identified opportunities to improve the closure rate of high-ticket sales, especially through enhanced negotiation strategies and client convincing.
- Internal systems and processes had scope for better alignment and more consistent execution across various teams.
- There was a need to cultivate a deeper sense of ownership throughout the sales lifecycle, particularly in post-sale follow-ups until payment completion, ensuring a complete customer journey.
- Training support was crucial to enhance the capabilities of both pre-sales and after-sales teams for better client servicing, relationship building, and overall customer satisfaction.
About the Participants
The comprehensive training intervention by My Sarthi Training focused on the entire National Sales Team, National After-Sales Team, and National Service Team at Galaxy Sivtek. While specific participant numbers were not provided, the continuous nature of the program over 5-6 years indicates a broad engagement across key client-facing departments responsible for driving revenue and ensuring customer satisfaction.
Intervention by My Sarthi Training
My Sarthi Training established a strategic, long-term partnership with Galaxy Sivtek, spanning over 7-8 years, to systematically enhance their sales and service capabilities, ultimately contributing to a remarkable 3x growth over this period. This involved an iterative process of identifying key improvement areas annually and providing targeted corporate training to the entire National Sales Team, National After-Sales Team, and National Service Team.
Step 1: Long-term partnership & diagnostic engagement
The collaboration commenced with establishing a 7-8 year partnership. My Sarthi Training engaged in detailed initial meetings with Galaxy Sivtek’s CEO and National Sales Head to gain a deep understanding of the company’s vision, ambitious business targets, and ground-level challenges faced by the sales, service, and after-sales teams. This diagnostic phase was crucial for setting the foundation of a tailored training strategy.
Step 2: Annual need identification & strategic focus
Crucially, every year, My Sarthi Training conducted fresh diagnostic reviews. This allowed for the identification of 1-2 strategic focus areas for skill development, adapting to the evolving business landscape and team dynamics. These areas ranged from advanced sales negotiation techniques and robust client relationship management to cultivating greater post-sales ownership, always tailored to current business goals.
Step 3: Content development & customization
Each year, My Sarthi Training developed highly relevant and company-specific training content. This included bespoke case studies, realistic simulations, effective objection-handling frameworks, and proven success models designed for both sales excellence and superior service delivery. The content was dynamically evolved to match the business’s growing maturity and changing requirements.
Step 4: Year-wise training delivery across teams
Focused training sessions were delivered annually to the National Sales, After-Sales, and Service Teams. These sessions were highly interactive and practical, emphasizing critical skill-building, fostering a positive mindset shift, enhancing brand representation, and ensuring internal process alignment for seamless operations and better customer service.
Step 5: Habit building through daily marketing mantras
My Sarthi Training introduced and consistently reinforced 21 daily marketing mantras across all participating teams. This initiative aimed to embed a culture of consistent professional behavior, structured selling approaches, and daily motivation, creating lasting impact beyond the training sessions.
Step 6: International representation & executive presence training
Recognizing Galaxy Sivtek’s global aspirations, specialized training modules were delivered on how to confidently represent the brand at international forums. This covered crucial aspects like global business etiquette, sophisticated executive communication, compelling brand storytelling, and impactful presentations to international audiences.
Step 7: Progressive impact measurement & reinforcement
To ensure sustainable behavioral change and continuous skill enhancement, My Sarthi Training diligently followed up with assessments, gathered implementation feedback, and performed strategic recalibration each year. This iterative process ensured the training programs remained effective and responsive to real-world outcomes.
Key Outcomes & Impact
The long-term partnership with My Sarthi Training enabled Galaxy Sivtek to achieve significant and sustainable growth, culminating in a 3x increase in business over 8 years, a testament to the power of continuous employee development and strategic sales training:
- Galaxy Sivtek has consistently exceeded its sales targets year-on-year for the last 8 years, indicating the establishment of a highly sustainable and high-performing sales strategy and execution.
- Error rates in sales transactions, ranging from minor documentation issues to major process lapses, dramatically dropped from 10% to just 1%, leading to enhanced accuracy, professionalism, and operational efficiency.
- The After-Sales and Service teams demonstrated a significantly stronger ability to handle critical client challenges, with a noticeable improvement in turnaround time (TAT) for resolving complaints and service issues, boosting customer satisfaction.
- With improved communication, a heightened service orientation, and enhanced professionalism across client-facing teams, client relationships strengthened considerably, leading directly to more repeat orders and valuable referrals.
- The training interventions fostered enhanced collaboration and synergy between the sales, after-sales, and service teams, resulting in seamless handovers, more effective customer follow-ups, and an overall cohesive and positive brand experience for clients.
My Sarthi Training’s enduring partnership with Galaxy Sivtek stands as a compelling case study of how consistent, targeted corporate training can drive monumental business growth. By acting as a strategic “Sarthi” (guide) for over five years, My Sarthi Training systematically addressed critical areas in sales enablement, service excellence, and team collaboration. The remarkable achievement of 3x business growth over this period, coupled with consistent sales target overachievement, significant error reduction, and enhanced client satisfaction, unequivocally demonstrates the profound and lasting impact of My Sarthi Training’s tailored training solutions and their commitment to long-term organizational development.
